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Three Signs of a Good Sign October 1, 2009

Posted by yellowdoggraphics in Advertising / Marketing, Signs.
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That's rarely a good sign.

That's rarely a good sign.

Anywhere you go you are going to see good signs and you will see bad signs. You might not know the specifics as to why the sign looks good or bad, but you can just tell when you see it. Three of the big things to look for when trying to make a good effective sign are a clear message, easy readability & the right substrate.

Having a clear message on your sign sounds like a no brainer, but often times people lose sight of this. Signs are typically larger than something you will hold in your hand or have time to study. Because of this fact, your sign should have one message that can be conveyed quickly. Often times you are better off with a sign that says ‘SHOE SALE’ than one that says ‘Men’s Shoes, Women’s Shoes, Children’s Shoes – All Sizes Are On Sale Now!’ It’s not always easy to condense your sign into a quick clear message, but that should be your goal.

Making the sign easy to read partly ties in with the clear message. More times than not, bigger lettering on your sign is better. People often ask is we can fit more information on a sign. We can fit as much as you want, but the more you add, the smaller everything will become and thus, harder to read. Another major factor in being easy to read is having a good color combination. In most cases you want to have colors with a high contrast. Good examples of this is yellow & black and red & white. Do not put a two dark colors or two light colors directly together. Customers ask for red lettering on a black background, which looks good up close, but is harder to read from a distance. You can still use these if you add a white border around the red lettering, as it will add the contrast against the red and the black. So to make you sign easy to read you need a contrasting colors and to have the lettering big enough to read from a reasonable distance.

The third part you need for a good sign is the correct substrate. Different substrates have different characteristics. Coroplast, which is like a plastic cardboard, is cheaper than most substrates, but it also looks cheaper. Acrylic shouldn’t be used in a tight frame, because as it heats up and cools down it will expand and contract. So if used improperly your acrylic sign will bow out or crack, which never looks good. So even if you don’t know the differences in the different substrates, let the people you are ordering the sign from know how and where you plan to use it and they can inform you of the different options.

So there you have it. Next time you are with your friends and they point out a bad sign, you can tell them exactly what is wrong with it and how you would make it look better. Of course, you’ll probably get a bunch of funny looks from them.

You can fit almost any amount of wording on a sign.

You can fit almost any amount of wording on a sign.

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