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Pros & Cons of Vehicle Magnetic Signs October 8, 2009

Posted by yellowdoggraphics in Advertising / Marketing, Product Spotlight.
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Our magnetic signs look real... but not this real.

Our magnetic signs look real... but not this real.

If you have a refrigerator, then you probably have some magnets. They are great for holding grocery lists, coupons and business cards for cool sign shops (hint, hint).While we can do small sizes magnetics like that, that’s not what we are talking about here. Vehicle Magnetics can be a great way to advertise when you are driving around. But they do have their good points and bad points.

First off we will start with the advantages of the vehicle magnets. The best part about the magnets are that they are easily removable. You can put them on during the week and take them off if you go out of town on the weekend. Some people also like to take them off at night if they are going out. They are nice because you aren’t locked into having a just a work vehicle. If you have multiple vehicles that may be used, like for deliveries, then you can transfer them from one vehicle to another. So the main advantage of the magnetic sign is it’s ability to be removed and reapplied.

There are some draw backs to using magnet signs. They need to be positioned on a fully flat surface which means they should not be used over vehicle molding or go over gaps in the vehicles body. If you do this, you will very likely lose it while driving down the highway. They can also become a target for teenagers to run off with. They have no real use for it besides showing it off as a trophy. They magnetic signs also need to have a little maintenance, such as taking them off once a week and cleaning any dirt or water that has creeped in behind it. When you do take them of for any extended amount of time, you need to store them flat or else they will become warpped and won’t lay flat in the future. Also a word of warning, if you leave them on for years with never taking them off, they can become bonded to the vehicle. We haven’t seen this, but have heard horror stories about it happening.

So overall, they magnetic signs need a little upkeep, but it is relatively easy. It’s greatest asset of being removable can be it biggest detriment also. But if you are careful and follow the steps outlined above, you magentic signs can last you for years. Maybe someday we will start creating magnetics with gps trackers so if they do become lost, you’ll be able to find them. As of now, it is cheaper to just buy a new one.

Banners – Older than Dinosaurs? September 24, 2009

Posted by yellowdoggraphics in Advertising / Marketing, Product Spotlight.
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So Good, A Caveman Will Eat It!

So Good, A Caveman Will Eat It!

Banners have been around so long, cavemen used to use them to advertise businesses like Dinosaur Jerky & Pterodactyl Rides. Ok, maybe they haven’t been around quite that long, but they have been mentioned in the Old Testament of the Bible. How has this type of sign been able to stand the test of time? Probably because banners have many upsides and very few downsides.

If you are a business looking for a temporary sign, banners are the least expensive sign that can last outdoors. Most banners are made of vinyl material that can take a beating from the sun and get soaked by rain or sprinkles and still hold it’s integrity. Eventually they can get worn down, but by that time they have paid for themselves in the amount of advertising and sales they’ve helped bring in.

Banners have also come a long way in just the past 10 years. You used to have to buy a banner with only 1 color on it if you wanted to keep the cost down. Today, you can get a full color banner for the same price as the 1 color banner. What exactly does full color mean for a banner you might wonder. It gives you unlimited number of colors and any logos or pictures can be printed on the banner.

If that’s not enough to make you fall in love with banners, what’s it going to take? Do want the ability to make them any size you want? Done. From small 2’x4′ banners, up to large enough to hang over a street to cover a building, the size is unlimited. A big banner must be hard to store when it’s not in use right? Wrong. Since banners can be rolled or folded up, they can easily be stored in a small area.

So there you have it. In summary, banners have been around since fire was created, can have over 30 trillion colors printed on them and can be as big as the moon, but fold up into the size of a lunchbox. Well, that might be a little exaggerated, but you get the idea.

Are Floor Graphics Effective? September 1, 2009

Posted by yellowdoggraphics in Advertising / Marketing, Business Advice, Product Spotlight.
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Floor GraphicsLarge decals or stickers can be applied to a floor as extra advertising space, but how effective are they? You have probably seen these at grocery stores in the aisles, but did the influence what you bought? Can you even recall what any of these ads were for? Then why would companies consider using this form of advertising?

We have a floor graphic in front of our counter at our sign shop. Most customers will literally stand on it and never seem to notice it. I’ve seen customers step back, read the text on it, and look indifferent about it. They don’t comment or give any feedback on it. I find this odd and it got me thinking and trying to figure out what was really going on.

People aren’t accustomed to reading advertising that is at their feet. It’s just not used anywhere else, even shoe stores have shelves to bring the product up to eye level. So I really don’t think that a floor graphic with direct call to action works in most cases. I do believe that they can be effective if used correctly.

Floor graphics will work best is they are used in branding, a graphic that ties in with something more eye level or if they are part of viral marketing. As far as branding goes, this would be if you put you logo on the floor or you company slogan. It should be along the same lines as the rest of you company theme. An example of having it tie in with other signage is to have dirty dog prints go across the floor up the wall to a sign about dog washing. People will notice them and follow them to a sign that deals with what they were looking at. The viral use of floor graphics works if you are looking to promote something such as a website and want the person to go to it. If you see a floor graphic that says, “Who is Sam Tingle?” then has a website of http://www.WhoIsSam.com, you can pique someone’s interest. You are making a comment to them as opposed to yelling an advertisement at them. This can have the effect of making people want to go to the site to find out more.

In the end, floor graphics can be effective if you use them correctly. They are not a standard sign and thus should not be used as such. If used correctly and creatively you can have something that will not only stand out to your customers, but also be a great return on investment.

Don’t Tint – Advertise! August 18, 2009

Posted by yellowdoggraphics in Product Spotlight.
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Would you like to make money for tinting you windows? Of course you would. You tint your windows for at least 1 of 2 reasons: So people can’t see in or to keep the sun out. Well now you can accomplish both of those along with standing out to 1000’s of potential customers by using perforated vinyl on your windows.

Perforated vinyl is a vinyl with tiny holes evenly spaced in it. We can print you advertisement on the area that isn’t holes and apply it to your window. The cool thing about this material is from the outside, you see whatever is printed on it. It doesn’t matter if you have pictures, words or colorful backgrounds, that is what people will see. Now from the inside, you can see out as if there is nothing on the window at all. It’s like magic! So people can’t see in easily, it blocks some of the light coming, it doesn’t obstruct your view and you can have bright colorful advertising at eye level for everyone else to see.

Another thing that is nice, is adding color to the windows. It stands out because it is still uncommon, but we have seen a rise in people choosing this over cut vinyl decals on their windows. Here are a few samples of how different it can make a vehicle look and stand out. This vehicle was done for The Jeri Kuddes Team at Guarantee Real Estate.

Side View Perf Vinyl

Back View Perf Vinyl