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Creativity – It works better than SHOUTING! December 9, 2009

Posted by yellowdoggraphics in Advertising / Marketing, Signs.
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I love when people have the creativity and vision to do something new and unique with signage. As businesses owners have had their cash flow slow down because of the recession, they have become more selective with their advertising. Trying to shout your message as many times as possible to wear people down into listening can be very expensive. The alternative that advertisers are turning to is making advertisement that is more memorable, interesting & exciting. Signs is one area where you can make a big splash with a low cost, if you can get creative.

Mini Cooper Sign AdvertisementA good example being creative with signage is this advertisement for Mini Coopers. You could take this same size sign, put it on a wall somewhere and you would only have 1/100 of the impact. Someone had the vision of putting it at the top of a subway staircase. So know the sign shows that even though it’s a small car, there must be a lot of room on the inside. This is accomplished with the placement of the sign making it appear there are hundreds of people getting in and out of it. I believe this has a much bigger and longer lasting effect than if the sign had big blinking lights that said that same thing.

Not to say that’s it easy to some up with creative signs like the Mini Cooper ad, but it’s definitely worth it. There can be the occasional pitfall with trying new ideas with signs. In the example below, WPMI-TV in Alabama made a billboard for their local news. On it you can see the 3 news casters and an L.E.D. board that allowed the station to update the latest news by way of twitter. Let’s just say that its always a good idea to think of where your sign and message is being placed.

So as you can see, signs are becoming less of a static media and more interactive & memorable. Much like a website, they are advertising 24 hours a day, 7 days a week. If you have the creativity and vision, you can make a sign into something that gets people talking, or something that people will take pictures of and pass around on the internet. Who knows, you could even have somebody writing a blog post about it and giving you even more free advertising. That’s a hard price to beat.

What’s a Good Letter Size? November 3, 2009

Posted by yellowdoggraphics in Advertising / Marketing, Signs.
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Letter SizesWhen making a sign, one main aspect to consider is how big to make it to be effective. The bigger the sign, the more likely it will be seen. But the amount of information you put on it will determine if it can be read easily.

For larger signs such as banners, 3D lettering or store front signage, you need to consider how far people will be viewing it from. Below is an easy guideline to follow to know if your lettering will be visible.

4″ Lettering – Readable from 150 feet
6″ Lettering – Readable from 200 feet
8″ Lettering – Readable from 350 feet
10″ Lettering – Readable from 450 feet
12″ Lettering – Readable from 525 feet
(Information provided by Pennsylvania Transportation Institute, Penn State University & United State Sign council to show viewing distance and minimum letter height..)

Three Signs of a Good Sign October 1, 2009

Posted by yellowdoggraphics in Advertising / Marketing, Signs.
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That's rarely a good sign.

That's rarely a good sign.

Anywhere you go you are going to see good signs and you will see bad signs. You might not know the specifics as to why the sign looks good or bad, but you can just tell when you see it. Three of the big things to look for when trying to make a good effective sign are a clear message, easy readability & the right substrate.

Having a clear message on your sign sounds like a no brainer, but often times people lose sight of this. Signs are typically larger than something you will hold in your hand or have time to study. Because of this fact, your sign should have one message that can be conveyed quickly. Often times you are better off with a sign that says ‘SHOE SALE’ than one that says ‘Men’s Shoes, Women’s Shoes, Children’s Shoes – All Sizes Are On Sale Now!’ It’s not always easy to condense your sign into a quick clear message, but that should be your goal.

Making the sign easy to read partly ties in with the clear message. More times than not, bigger lettering on your sign is better. People often ask is we can fit more information on a sign. We can fit as much as you want, but the more you add, the smaller everything will become and thus, harder to read. Another major factor in being easy to read is having a good color combination. In most cases you want to have colors with a high contrast. Good examples of this is yellow & black and red & white. Do not put a two dark colors or two light colors directly together. Customers ask for red lettering on a black background, which looks good up close, but is harder to read from a distance. You can still use these if you add a white border around the red lettering, as it will add the contrast against the red and the black. So to make you sign easy to read you need a contrasting colors and to have the lettering big enough to read from a reasonable distance.

The third part you need for a good sign is the correct substrate. Different substrates have different characteristics. Coroplast, which is like a plastic cardboard, is cheaper than most substrates, but it also looks cheaper. Acrylic shouldn’t be used in a tight frame, because as it heats up and cools down it will expand and contract. So if used improperly your acrylic sign will bow out or crack, which never looks good. So even if you don’t know the differences in the different substrates, let the people you are ordering the sign from know how and where you plan to use it and they can inform you of the different options.

So there you have it. Next time you are with your friends and they point out a bad sign, you can tell them exactly what is wrong with it and how you would make it look better. Of course, you’ll probably get a bunch of funny looks from them.

You can fit almost any amount of wording on a sign.

You can fit almost any amount of wording on a sign.