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What’s a Good Letter Size? November 3, 2009

Posted by yellowdoggraphics in Advertising / Marketing, Signs.
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Letter SizesWhen making a sign, one main aspect to consider is how big to make it to be effective. The bigger the sign, the more likely it will be seen. But the amount of information you put on it will determine if it can be read easily.

For larger signs such as banners, 3D lettering or store front signage, you need to consider how far people will be viewing it from. Below is an easy guideline to follow to know if your lettering will be visible.

4″ Lettering – Readable from 150 feet
6″ Lettering – Readable from 200 feet
8″ Lettering – Readable from 350 feet
10″ Lettering – Readable from 450 feet
12″ Lettering – Readable from 525 feet
(Information provided by Pennsylvania Transportation Institute, Penn State University & United State Sign council to show viewing distance and minimum letter height..)

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Banners – Older than Dinosaurs? September 24, 2009

Posted by yellowdoggraphics in Advertising / Marketing, Product Spotlight.
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So Good, A Caveman Will Eat It!

So Good, A Caveman Will Eat It!

Banners have been around so long, cavemen used to use them to advertise businesses like Dinosaur Jerky & Pterodactyl Rides. Ok, maybe they haven’t been around quite that long, but they have been mentioned in the Old Testament of the Bible. How has this type of sign been able to stand the test of time? Probably because banners have many upsides and very few downsides.

If you are a business looking for a temporary sign, banners are the least expensive sign that can last outdoors. Most banners are made of vinyl material that can take a beating from the sun and get soaked by rain or sprinkles and still hold it’s integrity. Eventually they can get worn down, but by that time they have paid for themselves in the amount of advertising and sales they’ve helped bring in.

Banners have also come a long way in just the past 10 years. You used to have to buy a banner with only 1 color on it if you wanted to keep the cost down. Today, you can get a full color banner for the same price as the 1 color banner. What exactly does full color mean for a banner you might wonder. It gives you unlimited number of colors and any logos or pictures can be printed on the banner.

If that’s not enough to make you fall in love with banners, what’s it going to take? Do want the ability to make them any size you want? Done. From small 2’x4′ banners, up to large enough to hang over a street to cover a building, the size is unlimited. A big banner must be hard to store when it’s not in use right? Wrong. Since banners can be rolled or folded up, they can easily be stored in a small area.

So there you have it. In summary, banners have been around since fire was created, can have over 30 trillion colors printed on them and can be as big as the moon, but fold up into the size of a lunchbox. Well, that might be a little exaggerated, but you get the idea.